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CRM-marketing service

INBRIEF CRM provides a full range of MarTech
services and products for customer data & loyalty
projects with minimal involvement of our сlients.

Unlike existing ready made platforms, INBRIEF CRM
SaaS solutions are customizable depending on individual
demands and business processes of each client
and do not require any skilled employee
to operate the platform inside your company.

Advantages of working with INBRIEF

Data Management

CRM / CDP customer data management platform
  • Data collection, validation and processing (incl. personal, behavioural and transactional data)
  • Integration with any data source (website, app, POS, existing database)
  • Localization of data storage in Russia for foreign companies according to Federal Law #152
  • Effective database segmentation using any set of parameters


Development and launch of loyalty programs, motivational programs and promotions
  • Various bonus mechanics — points collection, coupons and discounts
  • Customized rewards options — physical prizes, gift certificates, money top-up on mobile or on credit card
  • Proprietary QR receipt recognition technology
  • Automation of workflow with prize-winners
  • Full scope of turnkey services, from mechanics and website creation to prize sending and tax payments


Full localization for overseas online stores
  • Interaction with the international development team and preparation of documentation in English
  • Intermediate storage of customer data and order data in Russia, in accordance with Federal Law #152
  • Local checkout versions with necessary integrations (address validation, payment, delivery services, fulfillment, warehouse)
  • Additional analytics

Websites, apps and chat-bots

Development of websites, mobile applications and chatbots for promotions, loyalty & motivational programs
  • Any type of consumer’s front end — from simple landing and chat bots to e-com
  • Personalized content display based on customer data
  • Ready-made iOS and Android application template for loyalty programs and long-term promotions
  • Own team of designers and programmers


Automated multi-channel mailings
  • Personalized mailings in various channels: email, SMS, push, messengers
  • Setup of automated cascade and trigger mailing lists
  • Design, copywriting and message layout preparation


CRM projects support of full life cycle
  • CRM strategy development and consulting
  • Development of strategy, conditions and mechanics for loyalty and promotion programs
  • Financial models and evaluation of results, recommendations for CRM process optimization
  • Ongoing project management and technical support

Reporting and analytics

Real-time projects monitoring and end-to-end analytics
  • Custom reporting in client’s design
  • BI visualization of necessary information
  • Customizable charts and tables
  • Recommendations for data aggregation and usage
  • Access to anonymised customer data for analysis


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